We’re excited to be participating again in Ismael Ghalimi’s game-changing conference next week. We introduced Itensil’s web 2.0 technology at the first Office 2.0, to positive response - my favorite being Jeff Nolan’s “holy crap, they built a wiki with workflow!” As the quote implies, in 2006 it was all about the technology. Today, it’s all about customer adoption.

Enterprise users (aka “knowledge workers”) demand instant gratification from On Demand products. It’s not that they lack intellectual curiosity, they just don’t have time to RTFM when there’s a fire to put out. And there’s always a fire.

This adoption barrier led to survival of the fittest among enterprise 2.0 tool vendors. Those that surmounted it thrived, those that didn’t adapted, or became extinct.

Itensil’s evolutionary path is our Solution Partner program.
Knowledge workers who perform ‘roughly repetitive’ team activities are our target market. They demand collaborative tools that adapt easily to constant change, enabling ad hoc innovation without waiting for the next product upgrade. But, firefighters that they are, they need to hit the ground running with pre-built applications.

Itensil is partnering with domain experts in various fields to provide pre-built business functions that dynamically adapt to individual user situations and deliver them On Demand in a process context. Some of these solutions are available today, others in development. Markets served include marketing campaigns, research information, enterprise and professional services sales, outsourcing, and emergency response.

Our goals for Office 2.0 are first and foremost to keep evolving. We’re also looking to build new relationships with potential partners, customers, media and investors. If you’re attending Office 2.0, and would like to get to know us, please use the cool onlne scheduling tools to arrange a meeting, where we’ll be glad to share ideas and show you what we’re up to.